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Data Activation

2 items tagged with "data-activation"

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Best Practices1

Best Practice

Reverse ETL

The practice of moving modeled data from the warehouse back into operational tools like CRM and marketing platforms so business teams act on it directly.

Reference Architectures1

Reference Architecture

Reverse ETL Data Activation Platform

A reverse ETL platform that syncs modeled warehouse data back into operational SaaS tools for marketing and sales activation on GCP.